Rose Gold
Jewelry
Precise hand-made for every piece of our jewelry, we are
keen at all stages of manufacturing to choose the finest
diamonds like (VVS, VS, and SI) and the best colors like
(D-E-F-G-H) and the unique gemstones
Project Goals
Rose Gold Jewelry did not have an eCommerce
presence
Their business was based on traditional brick-and-mortar
stores
As part of their expansion plans, the company wanted to branch
out into ecommerce
They were looking for a reliable eCommerce development partner to help them make this transition
Technology
Stack
CMS
WordPress
JavaScript Stack
GSAP, Flickity, FancyBox, Anime.js, Animate.Css
Page Builder
WpBakery
Programming Language / Other
PHP, BootStrap, MailChimp, Contact Form7
The
Challenge
How We Started
Based on Rose Gold Jewelry requirements Zaawia set up and
deployed a brand new Woo Commerce Open Source based
eCommerce site for them. The Zaawia team also developed and
implemented several custom features on the storefront, which
are supported by WordPress Plugins out of the box. These
customizations include:
Custom volume-based discounts (applicable on specific dates
e.g. certain holidays)
Addition of event management functionality, using which the
company can offer discounts on certain products (related to the
event) on the site, e.g. (discounts on a national day or mothers
day)
Addition of a testimonials section to the web store
Integration with Apple Pay – for zero markup installment
options for purchases
Addition of a loyalty points management system
The Result
The partnership is ongoing on an annual maintenance contract, with the Zaawia team adding new features, inventory management, and updates.
+27%
Sales
Increase
+18%
Store Foot
Fall
+22%
Brand
Awareness & Credibility
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